In this chapter, you will be equipped to easily use NVivo to analyze real qualitative data. His main interests are language teaching, mobile learning, NVivo in qualitative research, socio-cultural issues, and critical intercultural communication. Visual aids such as matrices, charts, Project Map, Word Cloud and Word Tree promote meaningful presentation of the findings. He has also facilitated several seminars on qualitative research methodology and conducted workshops on using NVivo at the University of Sheffield. Similarly, NVivo facilitates the visualization of the qualitative analysis outcomes. In production sectors, how the final products are packaged enhances sales. A series of workshops for postgraduate research students and research staff exploring how to use NVivo for literature reviews and qualitative data analysis. Parallel to a production line, NVivo organizes the codes created and automatically tallies cases and numbers of relevant data segments coded, making it easier to further develop categories, themes and theories. To ensure quality results, qualitative researchers need to work closely with the software – developing nodes/codes to represent the relevant text found in the data. Like a food processing machine in a factory, NVivo software has a unique role of helping qualitative analysts to transform raw qualitative data into refined outcomes – addressing their quest to answer their research questions, understand a phenomenon or develop a theory.
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